Get Kellogg on Integrated Marketing

[Free.GslE] Kellogg on Integrated Marketing

[Free.GslE] Kellogg on Integrated Marketing

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Book Details :
Published on: 2008-04-21
Released on: 2008-04-21
Original language:

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang MediaPost OMMA Awards The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and ... Corporate Governance Kellogg Company At Kellogg Company we operate under corporate governance principles and practices that are designed to maximize long-term shareowner value align the interests of ... Clear Admit: MBA News Admissions Advice & Trends Applying to top MBA programs? Get resources advice news. Use our services. Become a clear admit. Philip Kotler - Faculty - Kellogg School of Management Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management Northwestern University Evanston Illinois. Bobby Calder - Faculty - Kellogg School of Management Business School MBA Executive Education Executive Program Kellogg School of Management Bobby Calder Charles H. Kellstadt Professor of Marketing; Director of the ... Northwestern University Home Page of Northwestern University Evanston Illinois. Maxx Marketing Tremendous opportunity to step into a leadership role helping to manage highly successful sales and marketing team serving a best in class blue chip client base. Campaign: marketing advertising and media news & analysis The world's leading business media brand serving the marketing advertising and media communities Kellogg Sets Bold Sustainability Goals for 2020 Kellogg recently announced new social and environmental commitments for 2020 including cuts in energy water and waste. Strategic Marketing Performance Management: Challenges and ... Detailed Findings The Case for Marketing Performance Management What is the ROI of marketing investments? How do marketing expenditures enhance shareholder ...
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